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Ad Research Library

Original data studies from 17,900+ continuously tracked ads, plus guides on spying, hooks, and creative strategy across Meta, Google & TikTok.

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Original Research

Ad CTA Study 2026: We Tracked 13,900+ Ads and 'Shop Now' Is the Worst-Performing Button

We measured how long ads with each call-to-action button stay in market across Meta, Google and TikTok. 'Learn More' ads are 15× more likely to survive 30 days than 'Shop Now' ads. Full data inside.

📊 'Learn More' ads survive 30 days 15× more often than 'Shop Now' ads

TrackCreatives ResearchAug 18, 20269 min read
Benchmarks

How Long Do Ads Actually Run? Longevity Benchmarks From 17,900+ Tracked Ads

TrackCreatives ResearchAug 18, 20267 min read
Data Study

Image vs Video Ads: Static Images Over-Index 1.5× Among Long-Running Winners

TrackCreatives ResearchAug 18, 20266 min read
Data Study

Ad Headline Length Study: 21–40 Characters Is the Sweet Spot (Data From 2,785 Ads)

TrackCreatives ResearchAug 18, 20265 min read