Know why a creative works
Anyone can see that an ad has run for four months. The breakdown tells you what it is doing in the first three seconds, where the offer lands, and which emotional angle it pulls, so you can brief the next one instead of guessing.
No card to start. Your library, your breakdowns.
What comes back
Every breakdown returns the same structure, so two ads can be compared honestly.
Hook
The first three seconds, scored, with the exact line or frame that does the work.
Transcript
Every spoken word with timestamps, so you can lift a line without rewatching.
Pacing
Cut rhythm and average shot length, the difference between a scroll and a watch.
Offer and CTA
What is promised, when the ask arrives, and how many times it repeats.
Emotion
The angle it plays: fear, status, relief, curiosity, belonging.
Visual build
Framing, text density, faces, product screen time, colour.
3s
Where the hook is judged. Everything after it is retention, not attention.
139d
A creative running that long is a tested winner. The breakdown tells you why.
9
Platforms your library can pull from, all analysed the same way.
How it runs
Collect the ad
Capture it with the extension or pull it from a competitor you track. It lands in your library with its full history.
Open the breakdown
One click on any creative. Video gets frames and audio, images get composition and copy.
Take the pattern
Read what makes it work, then brief it. Hooks and scripts write straight from the breakdown.
The breakdown reads the creative, not the advertiser's account. It never claims to know spend or revenue, because no spy tool can. What it does know is the craft: the hook, the pacing, the ask.
Break down your first ad tonight
Capture a competitor's creative with the extension, open it, and read what it is actually doing.
Get started