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Instagram intelligence

Capture the Reels that stop the scroll with the Instagram ad spy tool

Browse Reels, Explore or any profile with the TrackCreatives extension and every post is captured with its stats. Pair that with competitor Instagram ads from the Meta Ad Library and an AI breakdown of the hook, and you know exactly why a Reel worked before you make your own.

Plans from $15 a month · Cancel anytime

Reels
Captured with views and likes
Explore
Trending content by niche
Profiles
Top posts of any account
Ads
Instagram placements from Meta

What is an Instagram ad spy tool

An Instagram ad spy tool shows you the ads and the organic Reels that perform in your niche. The Meta Ad Library covers the paid side for Instagram placements, but the organic side, the Reels that get pushed by the algorithm and shape what audiences expect, lives only in the feed. You cannot search it.

TrackCreatives captures the feed. With the Chrome extension open, every Reel you scroll past on Reels, Explore or a profile is saved with its play count, likes, comments and caption. Pull an entire profile in one click, or let the extension collect Explore for a niche while you browse.

Then the analysis layer does the work: AI reads the hook, the format and the caption, and the sightings data tells you which posts kept climbing. Save winners to swipe files, transcribe them, and turn them into scripts for your creators.

Everything the Instagram tool captures

Feed, profiles and ads, with the numbers attached.

Reels and Explore capture

The extension saves Reels, Explore posts and home feed content as you scroll, with stats.

Profile pulls

Open any profile and add its posts to TrackCreatives in one click.

Meta Ad Library

Competitor Instagram ads indexed from the Ad Library with longevity tracking.

AI breakdown

Hook, format, caption and call to action analysis for any Reel or ad.

Transcripts

One click transcript of any captured Reel.

Swipe files

Organize captures by niche or creator and share them with your team.

How to spy on Instagram in three steps

Scroll, capture, analyze.

01

Install the extension

Add the TrackCreatives Chrome extension and open Instagram Reels, Explore or a profile.

02

Capture as you browse

Posts are captured automatically with their stats. Click Add to TrackCreatives to save them.

03

Analyze the winners

Open any post for the AI breakdown and transcript, then draft your own version in the script builder.

Why teams research Instagram with TrackCreatives

Captures organic Reels and Explore, which no ad library covers.

Real stats attached to every capture.

Meta Ad Library data for the paid side on the same page.

AI breakdowns and transcripts in one click.

Profile pulls for a full competitor view.

Included with every plan from $15 a month.

Questions

Does it capture private accounts?
Only content you can see while signed in. Private accounts you do not follow are not visible to the extension.
Are the stats accurate?
Stats come from Instagram's own responses while you browse, so they match what you see on screen.
Can I see which Reels are ads?
Sponsored placements are flagged, and paid creatives are also available from the Meta Ad Library view.
Do you store the videos?
Captured videos are archived to your library so a deleted post does not disappear from your research.
Does it work on mobile?
Capture happens through the Chrome extension on desktop. The dashboard works everywhere.

Know why a Reel worked before you make yours

Capture, analyze, and script the next one.